Post by account_disabled on Feb 22, 2024 6:55:27 GMT
The from the best. See how Oreo played out its presence on two social media platforms. Their Facebook wall is full of creative, colorful graphics in a children's style. However, on Instagram they decided to use foodporn photos with their product. Original posts, unconventional approach and maximum use of the different nature of two portals. There is no boredom, but you immediately know who it is. oreo facebook Fig. Screenshot from the Oreo fanpage – graphics used for individual posts Instagram oreo Fig. Screenshot from the Oreo brand's Instagram feed. You are a prisoner of your branding Doesn't this point sound a bit like a contradiction of the previous ones.
It may seem so at first, but it is worth remembering the most important rule the golden mean. When it comes to consistency, templates and correctness, it is very easy to fall into a rut. Remember that your visual identification is a set of guidelines that should not limit your creativity. There is Business Owner Phone Numbers List nothing wrong with using a different font for a specific promotional campaign, for holidays. However, you should remember to always do everything in line with the character of the brand. Are you changing your collection? Are you introducing a discount campaign? It's worth standing out among your own posts! But still keeping the style of what you did before.
Take a look, for example, at how the approaches new collections. Its communication is based on aesthetic photographs from photo sessions, to which graphic elements are added - depending on the collection. Pay attention to the characteristic typography and the successive repetition of the logotype location. Everything is kept in a minimalist and innovative style. Reserved visual identification Fig. Screenshot from the Reserved fanpage – graphics used for individual postsWhen operating on more than one social media platform, in addition to ensuring consistency, it is worth remembering not to copy your own content. A common mistake brands make.
It may seem so at first, but it is worth remembering the most important rule the golden mean. When it comes to consistency, templates and correctness, it is very easy to fall into a rut. Remember that your visual identification is a set of guidelines that should not limit your creativity. There is Business Owner Phone Numbers List nothing wrong with using a different font for a specific promotional campaign, for holidays. However, you should remember to always do everything in line with the character of the brand. Are you changing your collection? Are you introducing a discount campaign? It's worth standing out among your own posts! But still keeping the style of what you did before.
Take a look, for example, at how the approaches new collections. Its communication is based on aesthetic photographs from photo sessions, to which graphic elements are added - depending on the collection. Pay attention to the characteristic typography and the successive repetition of the logotype location. Everything is kept in a minimalist and innovative style. Reserved visual identification Fig. Screenshot from the Reserved fanpage – graphics used for individual postsWhen operating on more than one social media platform, in addition to ensuring consistency, it is worth remembering not to copy your own content. A common mistake brands make.