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Post by account_disabled on Jan 11, 2024 8:41:31 GMT
Even if your audience is quite broad, segment it so that your ads are personalized to that audience. You can also play with target audiences. If you have an existing customer base, you can turn them into an audience that is as similar as possible, even if you don't know anything about these people. You upload the database to the Facebook advertising cabinet, and it itself looks for people who are as similar as possible to you. Advertising budgets Global digital advertising Betting Email List spending from 2021 to 2026. Source: www.statista.com There is no need to be afraid of this trend of increasing advertising budgets. This speaks of the relevance of the direction and the effectiveness of social networks. But when advertising budgets are not very high now, we need to learn to work and get the most out of these budgets. .As part of advertising tools, there is an opportunity to test your audiences, there is alpha-beta testing, when you launch creatives not for the entire budget, but just for a small piece of it, for example, for $10, and Facebook itself tells you which advertising is more appropriate and effective .
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