Post by account_disabled on Jan 9, 2024 8:35:24 GMT
Data + Expert Tips] Lindsay Kolowich Cox Lindsay Kolowich Cox Published: December 26, 2023 Experimenting with your lead generation content is crucial to build a strong content strategy. Fresh types of content can expand your reach to attract more — and possibly better — leads. lead generation content ideas illustration The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Download Now: Free State of Marketing Report [Updated for 2023]
Because those statistics point so clearly to the growing Telegram Number shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds. Here are the types of content you should consider using. Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form videos are soaring in popularity across all social channels, including Facebook Reels, Instagram Reels, YouTube Shorts, and TikTok.
Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023. Image Source In terms of creating video content, it's up to you to decide whether you want to produce, shoot, and edit the video in-house or hire a professional. Short-form video taken with a smartphone camera is on-trend, as the content appears personable and easy to connect with. It’s also easier to create content on the go to capture interesting events. To learn what kind of video content your target audience likes, you’ll need data indicating which social media platform(s) they use most.
Because those statistics point so clearly to the growing Telegram Number shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation. Top Lead Generation Content Types The best lead generation content types can help your business’s reach grow by leaps and bounds. Here are the types of content you should consider using. Short-Form Videos Video tops the list in lead-generating effectiveness as overall marketing trends continue to move toward social media platforms. Short-form videos are soaring in popularity across all social channels, including Facebook Reels, Instagram Reels, YouTube Shorts, and TikTok.
Short-form video has the highest ROI of any of the marketing trends, and 90% of marketers already using it planned to maintain or increase their investment in 2023. Image Source In terms of creating video content, it's up to you to decide whether you want to produce, shoot, and edit the video in-house or hire a professional. Short-form video taken with a smartphone camera is on-trend, as the content appears personable and easy to connect with. It’s also easier to create content on the go to capture interesting events. To learn what kind of video content your target audience likes, you’ll need data indicating which social media platform(s) they use most.