Post by account_disabled on Jan 8, 2024 8:32:33 GMT
A mix of content is always good in your social media feed. The key is to keep your ethos and values in mind for every post on your social channels. Take Nike as an example. With so much content and ground that you can cover in terms of topics or issues, the company puts its values front and center which is obvious from this iteration of its Twitter profile. Nike twitter profile Nike twitter profile With two hashtags in their profile supporting black rights and advocating for the cessation of
Asian hate, it’s obvious where their focus lies. But their Twitter feed is Phone Number full of content that both entertains and is diverse, supporting sports people, promoting new products and looking back at moments in sporting history, never forgetting their commitment to CSR. Here’s a tribute to Serena Williams after her final tennis match, which includes a prompt for followers to share their stories. Nike Serena William's retirement tweet Nike Serena William's retirement tweet Read more about how Nike always stays ahead of the curve. Why Choose DMI? 3) Be an advocate for change With a Just because something is trending on social media doesn’t mean you should link your CSR issues to it. However, there are times when it is important to take action and be vocal about issues that matter to your industry and can harm society. In 2020, a #StopHateforProfit movement was started by social justice groups urging companies to boycott
Facebook (and other social media channels) for one month due to its inaction on hate speech and misinformation. At first many of the companies that took part were small, but larger brands also signed up such as BestBuy, North Face, Diageo, Walgreens, and Adidas. Diageo statement Diageo statement This boycott sent a message and resulted in Meta implementing several actions including the hiring of their first VP of Civil Rights and civil rights training for employees. If an issue is important to your industry or the public, think about how you can respond. It could be as simple as donating to a fund or signing a petition and encouraging your followers to do the same. Read more: look at this example for caring about Earth Day to get an idea of what you can do. 4) Use storytelling
Asian hate, it’s obvious where their focus lies. But their Twitter feed is Phone Number full of content that both entertains and is diverse, supporting sports people, promoting new products and looking back at moments in sporting history, never forgetting their commitment to CSR. Here’s a tribute to Serena Williams after her final tennis match, which includes a prompt for followers to share their stories. Nike Serena William's retirement tweet Nike Serena William's retirement tweet Read more about how Nike always stays ahead of the curve. Why Choose DMI? 3) Be an advocate for change With a Just because something is trending on social media doesn’t mean you should link your CSR issues to it. However, there are times when it is important to take action and be vocal about issues that matter to your industry and can harm society. In 2020, a #StopHateforProfit movement was started by social justice groups urging companies to boycott
Facebook (and other social media channels) for one month due to its inaction on hate speech and misinformation. At first many of the companies that took part were small, but larger brands also signed up such as BestBuy, North Face, Diageo, Walgreens, and Adidas. Diageo statement Diageo statement This boycott sent a message and resulted in Meta implementing several actions including the hiring of their first VP of Civil Rights and civil rights training for employees. If an issue is important to your industry or the public, think about how you can respond. It could be as simple as donating to a fund or signing a petition and encouraging your followers to do the same. Read more: look at this example for caring about Earth Day to get an idea of what you can do. 4) Use storytelling